Vol. 3 No. 2 (2023): Journal of Social Commerce

Articles

• Reengaging Customers through Influencer Partnerships Strategies and Outcomes for Big Brands

  Dita Damayanti

  40-50

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  Abstract Views: 185 times | Downloaded: 112 times

• Measuring the Impact of Influencer Campaigns on Customer Retention for Major Brands

  Andi Miftah

  51-61

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  Abstract Views: 161 times | Downloaded: 111 times

• Consumer Co-Creation and Its Impact on Brand Innovation in Digital Platforms

  Hardianto

  62-74

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  Abstract Views: 134 times | Downloaded: 51 times

• Influencer Marketing Strategies for Customer Reacquisition in Large Corporations

  Ardiyanti

  75-85

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  Abstract Views: 166 times | Downloaded: 92 times

• Determining Influencer Compensation Based on Engagement Metrics in Customer Recovery Campaigns

  Irfandi

  86-99

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  Abstract Views: 101 times | Downloaded: 74 times