Determining Influencer Compensation Based on Engagement Metrics in Customer Recovery Campaigns

Irfandi Irfandi

doi:10.56209/jommerce.v3i2.126

Authors

Irfandi Muhammadiyah University of Makassar

DOI:

https://doi.org/10.56209/jommerce.v3i2.126

Keywords:

Influencer Compensation, Engagement Metrics, Customer Recovery Campaigns, Quantitative Analysis, Marketing Models

Abstract

This have a look at focuses on influencer reimbursement and Likes, Comments, Shares, and Views attached to purchaser recuperation campaigns. Addressing the research problem, the study adopts a quantitative research strategy, and it collects descriptive and inferential data and explores the correlations and relationships between the variables with the help of correlation, regression, analysis of variance and analysis of covariance that affect compensation. It also observes that a higher level of engagement such as Likes, and Views is highly associated with longer reimbursement. The look at addresses some of the voids in current literature by employing imparting a detailed account on character and combination consequences of engagement metrics on compensation. The investigation of this examine supplies invaluable findings to fashion additional efficient compensation methods in influencer promoting, the requirement for a various approach to evaluate influencer effectiveness.

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