Reducing Waste in the Delivery System through Lean Distribution: Implications for Social Commerce Logistics

Authors

  • Melinda Dwi Agustin The National Development University “Veteran” of East Java, Industrial Engineering, Surabaya, Indonesia
  • Dira Ernawati The National Development University “Veteran” of East Java, Industrial Engineering, Surabaya, Indonesia

DOI:

https://doi.org/10.56209/jommerce.v5i2.156

Keywords:

Lean Distribution, Waste Reduction, Delivery System, Performance, Logistics Optimization

Abstract

This paper explores structural inefficiencies that have been engrained into the delivery procedures, a distributor of industrial gas products, in the context of wastage reduction and improvement on logistic responsiveness, by means of adopting lean distribution. An initial inspection identified extended lead time and operational delays based on delays based on waiting and transport inefficiencies as well as redundant motion, which signified a tangled and non-integrated workflow that was document dependant. Combining Process Activity Mapping (PAM), root cause analysis and 5W+1H technique, the work produced vital, non-value-added activities and recommended focused interventions to reinstate process flow and timing purity. The endeavours of the implementation of the lean-based redesign served to cut down the total time of lead by 14.6 per cent largely through removing the actual bottlenecks in the procedure and also making coordinated handovers on a digital platform. In addition to enhancing efficient stages, the research illustrates that lean distribution serves as a form of structural redesign, which shifts the delivery process out of the series of sequential activities to an integrated, real-time, and demand-oriented system. Such findings validate the view that to enhance the logistics performance in this kind of time-sensitive environment, a reduction of waste is not a sufficient condition but rather a planned transition to digitally-assisted, flow-based process configurations.

References

Abdirad, M., & Krishnan, K. (2021). Industry 4.0 in logistics and supply chain management: a systematic literature review. Engineering Management Journal,33(3), 187-201. http://dx.doi.org/10.1080/10429247.2020.1783935

Agustian, K., Mubarok, E. S., Zen, A., Wiwin, W., & Malik, A. J. (2023). The impact of digital transformation on business models and competitive advantage. Technology and Society Perspectives (TACIT), 1(2), 79-93. http://dx.doi.org/10.61100/tacit.v1i2.55

Bevilacqua, M., Ciarapica, F. E., & De Sanctis, I. (2017). Lean practices implementation and their relationships with operational responsiveness and company performance: an Italian study. International Journal of Production Research, 55(3), 769-794. http://dx.doi.org/10.1080/00207543.2016.1211346

Brady, M. K., & Cronin Jr, J. J. (2001). Customer orientation: Effects on customer service perceptions and outcome behaviors. Journal of service Research, 3(3), 241-251. http://dx.doi.org/10.1177/109467050133005

Buyko, M. (2022). The Implications of E-Logistics on Business Performance in Supply Chain Management. Journal of Enterprise and Business Intelligence, 2(4), 200-210. http://dx.doi.org/10.53759/5181/JEBI202202020

Christopher, M. (2011). Logistics and supply chain management: creating value-adding networks. Pearson education.

Christopher, M., & Holweg, M. (2017). Supply chain 2.0 revisited: a framework for managing volatility-induced risk in the supply chain. International Journal of Physical Distribution & Logistics Management, 47(1), 2-17. http://dx.doi.org/10.1108/IJPDLM-09-2016-0245

Dara, H. M., Raut, A., Adamu, M., Ibrahim, Y. E., & Ingle, P. V. (2024). Reducing non-value added (NVA) activities through lean tools for the precast industry. Heliyon, 10(7). http://dx.doi.org/10.1016/j.heliyon.2024.e29148

Demilza, K. K., Rachman, A. A., Anisa, N., Azizah, A. H. N., Nugroho, S. A., & Husyairi, K. A. (2024). Pendekatan Konsep Lean untuk Mengurangi Lead Time dan Waste Transportasi:: Studi Kasus pada PT. Eteris Prima Wiyasa. Indonesian Research Journal on Education, 4(4), 1953-1960. https://doi.org/10.31004/irje.v4i4.1583

Dhamija, P., Bedi, M., & Gupta, M. L. (2020). Industry 4.0 and supply chain management: A methodological review. International Journal of Business Analytics (IJBAN), 7(1), 1–23. http://dx.doi.org/10.4018/IJBAN.2020010101

Dumitrascu, M., & Dobrotǎ, D. (2020). Performance evaluation for a sustainable supply chain management system in the automotive industry using artificial intelligence. Processes, 8(11), 1384. https://doi.org/10.3390/pr8111384

Gligor, D. M., & Holcomb, M. C. (2012). Understanding the role of logistics capabilities in achieving supply chain agility: a systematic literature review. Supply Chain Management: An International Journal, 17(4), 438-453. http://dx.doi.org/10.1108/13598541211246594

Guru, S., Verma, S., Baheti, P., & Dagar, V. (2023). Assessing the feasibility of hyperlocal delivery model as an effective distribution channel. Management Decision, 61(6), 1634-1655. http://dx.doi.org/10.1108/MD-03-2022-0407

Hosseinzadeh, M., Husari, F. M., Yousefpoor, M. S., Lansky, J., & Min, H. (2024). A local filtering-based energy-aware routing scheme in flying ad hoc networks. Scientific Reports, 14(1), 17733. http://dx.doi.org/10.21203/rs.3.rs-3975950/v1

Htet, K. K. K. (2024). The Effect of Employee Resilience, High Performance Work Systems, Employee Ambidexterity on Organizational Resilience and Employee Well-Being at Thukha Mingalar Medical & Diagnostic Center (Kyawt Kay Khine Htet, 2024) (Doctoral dissertation, MERAL Portal).

Jayaraman, V., & Luo, Y. (2007). Creating competitive advantages through new value creation: a reverse logistics perspective. Academy of management perspectives, 21(2), 56-73. http://dx.doi.org/10.5465/AMP.2007.25356512

Kiessling, T., Harvey, M., & Akdeniz, L. (2014). The evolving role of supply chain managers in global channels of distribution and logistics systems. International Journal of Physical Distribution & Logistics Management, 44(8/9), 671-688. http://dx.doi.org/10.1108/IJPDLM-06-2013-0166

Knudsen, E. S., Lien, L. B., Timmermans, B., Belik, I., & Pandey, S. (2021). Stability in turbulent times? The effect of digitalization on the sustainability of competitive advantage. Journal of Business Research, 128, 360-369. https://doi.org/10.1016/j.jbusres.2021.02.008

Kotler, P., & Keller, K. L. (2017). Manajemen pemasaran (Edisi Keduabelas, Jilid 1). Indeks.

Kusmayadi, B., & Vikaliana, R. (2021). Pendekatan konsep lean untuk mengurangi waste transportasi dengan optimasi truk (Studi kasus di perusahaan distributor PT. XYZ). Jurnal Manajemen Logistik, 1(1), 20-28.

Lancaster, G., & Massingham, L. (2017). Channels of distribution and logistics. In Essentials of Marketing Management (pp. 162-198). Routledge. https://doi.org/10.4324/9781315177014

Lee, M. J., & Jung, J. S. (2021). New distribution strategies of Korean SMEs in post COVID-19 pandemic era: Focusing on the innovation of official distribution channels. Journal of Korea Trade, 25(3), 153-168. http://dx.doi.org/10.35611/jkt.2021.25.3.153

Liker, J. K. (2021). The Toyota way. McGraw-Hill.

Liker, J. K., & Convis, G. L. (2022). The Toyota way to lean leadership: Achieving and sustaining excellence through leadership development. McGraw-Hill.

Magee, J. F., Copacino, W. C., & Rosenfield, D. B. (1985). Modern logistics management: Integrating marketing, manufacturing and physical distribution (Vol. 22). John Wiley & Sons.

Maull, R., Geraldi, J., & Johnston, R. (2012). Service supply chains: a customer perspective. Journal of Supply Chain Management, 48(4), 72-86. https://doi.org/10.1111/j.1745-493X.2012.03284.x

Mojumder, A., & Singh, A. (2021). An exploratory study of the adaptation of green supply chain management in construction industry: The case of Indian construction companies. Journal of Cleaner Production, 295, 126400. https://doi.org/10.1016/j.jclepro.2021.126400

Muchlisa, N. A., & Surianto, M. A. (2021). Analisis saluran distribusi pada PT. Panahmas Dwitama Distrindo Jember. Jurnal Indonesia Sosial Sains, 2(12), 2059–2068. https://doi.org/10.36418/jiss.v2i12.480

Nguyen, T., & Nguyen, D. M. (2024). What will make Generation Y and Generation Z to continue to use online food delivery services: a uses and gratifications theory perspective. Journal of Hospitality Marketing & Management, 33(4), 415-442. https://doi.org/10.3390/atmos14111658

Núñez-Merino, M., Maqueira-Marín, J. M., Moyano-Fuentes, J., & Martínez-Jurado, P. J. (2020). Information and digital technologies of Industry 4.0 and Lean supply chain management: a systematic literature review. International Journal of Production Research, 58(16), 5034-5061. http://dx.doi.org/10.1080/00207543.2020.1743896

Nurlaela, K. D., & Riza, F. M. (2022). Analisis distribusi paving blok menggunakan metode capacitated vehicle routing problem dan tabu search di PT. X. Jurnal Manajemen Logistik dan Transportasi, 8(03).

Olayinka, O. H. (2021). Data driven customer segmentation and personalization strategies in modern business intelligence frameworks. World Journal of Advanced Research and Reviews, 12(3), 711-726. http://dx.doi.org/10.30574/wjarr.2021.12.3.0658

Omoegun, G., Fiemotongha, J. E., Omisola, J. O., Okenwa, O. K., & Onaghinor, O. (2024). Advances in ERP-Integrated Logistics Management for Reducing Delivery Delays and Enhancing Project Delivery. International Journal of Advanced Multidisciplinary Research and Studies, 4(6), 2374-2392. http://dx.doi.org/10.32628/IJSRSET241488

Paksoy, T., Pehlivan, N. Y., & Kahraman, C. (2012). Organizational strategy development in distribution channel management using fuzzy AHP and hierarchical fuzzy TOPSIS. Expert Systems with Applications, 39(3), 2822-2841. http://dx.doi.org/10.1016/j.eswa.2011.08.142

Paul, S. K., Asian, S., Goh, M., & Torabi, S. A. (2019). Managing sudden transportation disruptions in supply chains under delivery delay and quantity loss. Annals of Operations Research, 273(1), 783-814. https://link.springer.com/article/10.1007%2Fs10479-017-2684-z

Posen, H. E., Ross, J. M., Wu, B., Benigni, S., & Cao, Z. (2023). Reconceptualizing imitation: Implications for dynamic capabilities, innovation, and competitive advantage. Academy of Management Annals, 17(1), 74-112. http://dx.doi.org/10.5465/annals.2021.0044

Qrunfleh, S., & Tarafdar, M. (2013). Lean and agile supply chain strategies and supply chain responsiveness: the role of strategic supplier partnership and postponement. Supply Chain Management: An International Journal, 18(6), 571-582. https://doi.org/10.1108/SCM-01-2013-0015

Rafi, M., Angkat, F. O., Alethea, G., & Dwipayana, A. D. (2024, April). Optimalisasi Pemilihan Rute Dan Moda Pada Proses Distribusi Produk Yang Kaitannya Dengan Biaya Logistik. In Berkala Forum Studi Transportasi antar Perguruan Tinggi (Vol. 2, No. 1, pp. 162-171). http://dx.doi.org/10.19184/berkalafstpt.v2i1.899

Reardon, T., Heiman, A., Lu, L., Nuthalapati, C. S., Vos, R., & Zilberman, D. (2021). “Pivoting” by food industry firms to cope with COVID‐19 in developing regions: E‐commerce and “copivoting” delivery intermediaries. Agricultural Economics, 52(3), 459-475. http://dx.doi.org/10.1287/serv.2022.0300

Reddy, C. R. (2024). Optimizing Production Efficiency of Aircraft Manufacturing Unit Using Lean Tools: A Comprehensive Analysis on VA and NVA (Master's thesis, Texas A&M University-Kingsville).

Reichhart, A., & Holweg, M. (2007). Lean distribution: concepts, contributions, conflicts. International journal of production research, 45(16), 3699-3722. http://dx.doi.org/10.1080/00207540701223576

Setiawan, R. (2023). Sistem pendukung keputusan pemilihan layanan pengiriman barang menggunakan metode simple additive weighting. Jurnal Teknologi dan Sistem Informasi Univrab, 155–163.

Sheth, J., Jain, V., & Ambika, A. (2020). Repositioning the customer support services: the next frontier of competitive advantage. European Journal of Marketing, 54(7), 1787-1804. http://dx.doi.org/10.1108/EJM-02-2020-0086

Srai, J. S., & Lorentz, H. (2019). Developing design principles for the digitalisation of purchasing and supply management. Journal of Purchasing and Supply Management, 25(1), 78-98. http://dx.doi.org/10.1016/j.pursup.2018.07.001

Stank, T. P., Keller, S. B., & Closs, D. J. (2001). Performance benefits of supply chain logistical integration. Transportation journal, 32-46.

Stanley, L. L., & Wisner, J. D. (2001). Service quality along the supply chain: implications for purchasing. Journal of operations management, 19(3), 287-306. https://doi.org/10.1016/S0272-6963(00)00052-8

Suali, A. S., Srai, J. S., & Tsolakis, N. (2024). The role of digital platforms in e-commerce food supply chain resilience under exogenous disruptions. Supply Chain Management: An International Journal, 29(3), 573-601. http://dx.doi.org/10.1108/SCM-02-2023-0064

Sun, X., Garg, M., Balaporia, Z., Bailey, K., & Gifford, T. (2014). Optimizing transportation by inventory routing and workload balancing: Optimizing daily dray operations across an intermodal freight network. Interfaces, 44(6), 579-590. http://dx.doi.org/10.1287/inte.2014.0746

Tsey, S. K., Boachie-Mensah, F., & Agyapong, G. (2022). Distribution Channel Strategies and Customer Choice in the Fast-Moving. In Universities, Entrepreneurship and Enterprise Development in Africa–Conference Proceedings 2022 (p. 42). https://doi.org/10.18418/978-3-96043-104-6_42

Valamede, L. S., & Akkari, A. C. S. (2020). Lean 4.0: A new holistic approach for the integration of lean manufacturing tools and digital technologies. International Journal of Mathematical, Engineering and Management Sciences, 5(5), 851. http://dx.doi.org/10.33889/IJMEMS.2020.5.5.066

Womack, J. P., & Jones, D. T. (2003). Banish waste and create wealth in your corporation. Recuperado de http://www. kvimis. co. in/sites/kvimis. co. in/files/ebook_attachments/James, 56.

Wu, Q., Yan, D., & Umair, M. (2023). Assessing the role of competitive intelligence and practices of dynamic capabilities in business accommodation of SMEs. Economic Analysis and Policy, 77, 1103-1114. https://doi.org/10.1016/j.eap.2022.11.024

Yan, J., Xin, S., Liu, Q., Xu, W., Yang, L., Fan, L., ... & Wang, Q. (2014). Intelligent supply chain integration and management based on cloud of things. International Journal of Distributed Sensor Networks, 10(3), 624839. http://dx.doi.org/10.1155/2014/624839

Yuan, Y., Fu, F., Li, Y., Xing, Y., Wang, L., Zheng, H., & Ye, W. (2023). Research and Application of Intelligent Weather Push Model Based on Travel Forecast and 5G Message. Atmosphere, 14(11), 1658. https://doi.org/10.3390/atmos14111658

Downloads

Published

2025-08-18